The small web is not defined by traffic. It is defined by authorship: pages made by people with specific interests, uneven archives, and reasons to keep tinkering.
Specific beats universal
A personal site can be opinionated about typography, navigation, and what deserves a permanent URL. It does not have to flatten itself into a template that serves every possible visitor.
Useful signs of life
- A Now page with a recent date.
- An archive that rewards wandering.
- Links to other independent sites.
- A colophon that explains how the place works.
The result may reach fewer people than a platform post. It may also remain useful for much longer.